Impact Consumer Reports at the Most Critical Moment with the CR Recommended Mark

The Consumer Reports Recommended Mark is a powerful marketing tool that enables consumers to separate fact from fiction.

If used online, consumers click the CR Recommended Mark to be taken to a unique page that lists the product’s overall score, highs, lows, a testing video, and a summary of CR insights.

If the mark is placed on a physical product, package, or sign in a retail setting, it includes a QR code that purchasers can snap with their smart device that leads them to the same model-specific information.

User Approved

96%

of users found the click and/or scan experiences easy to navigate and helpful in making their buying decisions

After clicking or scanning the CR Recommended Mark, consumers are presented with a few survey questions that help us understand the value of the ratings and recommendation in making a purchasing decision. They found the content easy to read and felt it was high-quality information from a reliable third party (Consumer Reports). When asked what the CR Recommended program could do to be more helpful, consumers mentioned wanting additional information across even more product models.

CRR experience via survey

How the CR Recommended Mark can be Used

The mark can be licensed for use in the variety of channels, including, but not limited to:

  • Physical Product Retail including; banners, flyers, stickers, hang tags, etc.
  • Manufactured-Owned Channels including; customer newsletters and sell sheets.
  • Physical Auto Retail (Dealerships) and Auto Shows including; Indoor/Outdoor Model-Specific signage, Promotional banners, Window clings and Rearview mirror tags.
  • Print Channels including; banners, brochures, catalogs, coupons, sell sheets, etc.
  • Digital Manufacturer-Owned Channels including; Dealer web channels, Hub/landing pages, Intranets, Manufacturer websites, Nonpaid social media, Opt-in Email communications.
  • Digital Paid Channels including; Affiliate marketing, Mobile advertising, Display advertising, Email marketing, Retargeting and Social media.

Static CR Recommended Licensing

Digital Retail Licensing includes a static CR Recommended mark with a static CR Recommended model ratings summary. This must be used with the specific product model received the CR licensed mark designation and not at the brand level.