{"id":48,"date":"2023-03-24T18:11:23","date_gmt":"2023-03-24T18:11:23","guid":{"rendered":"https:\/\/licensing.ygsgroup.com\/cr\/?page_id=48"},"modified":"2023-05-04T18:03:23","modified_gmt":"2023-05-04T18:03:23","slug":"cr-recommended","status":"publish","type":"page","link":"https:\/\/licensing.ygsgroup.com\/cr\/cr-recommended\/","title":{"rendered":"CR Recommended"},"content":{"rendered":"\n
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Impact Consumer Reports at the Most Critical Moment with the CR Recommended Mark<\/strong><\/h2>\n\n\n\n

The Consumer Reports Recommended Mark is a powerful marketing tool that enables consumers to separate fact from fiction.<\/p>\n\n\n\n

If used online, consumers click the CR Recommended Mark to be taken to a unique page that lists the product\u2019s overall score, highs, lows, a testing video, and a summary of CR insights.<\/p>\n\n\n\n

If the mark is placed on a physical product, package, or sign in a retail setting, it includes a QR code that purchasers can snap with their smart device that leads them to the same model-specific information.<\/p>\n\n\n\n

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User Approved<\/strong><\/h2>\n\n\n
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96%<\/strong><\/p>\n<\/div>\n\n\n\n

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of users found the click and\/or scan experiences easy to navigate and helpful in making their buying decisions<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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After clicking or scanning the CR Recommended Mark, consumers are presented with a few survey questions that help us understand the value of the ratings and recommendation in making a purchasing decision. They found the content easy to read and felt it was high-quality information from a reliable third party (Consumer Reports). When asked what the CR Recommended program could do to be more helpful, consumers mentioned wanting additional information across even more product models.<\/p>\n\n\n\n

CRR experience via survey<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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How the CR Recommended Mark can be Used<\/strong><\/h2>\n\n\n\n

The mark can be licensed for use in the variety of channels, including, but not limited to:<\/p>\n\n\n\n

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  • Physical Product Retail including; banners, flyers, stickers, hang tags, etc. <\/li>\n\n\n\n
  • Manufactured-Owned Channels including; customer newsletters and sell sheets.<\/li>\n\n\n\n
  • Physical Auto Retail (Dealerships) and Auto Shows including; Indoor\/Outdoor Model-Specific signage, Promotional banners, Window clings and Rearview mirror tags.<\/li>\n\n\n\n
  • Print Channels including; banners, brochures, catalogs, coupons, sell sheets, etc.<\/li>\n\n\n\n
  • Digital Manufacturer-Owned Channels including; Dealer web channels, Hub\/landing pages, Intranets, Manufacturer websites, Nonpaid social media, Opt-in Email communications.<\/li>\n\n\n\n
  • Digital Paid Channels including; Affiliate marketing, Mobile advertising, Display advertising, Email marketing, Retargeting and Social media.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Static CR Recommended Licensing<\/strong><\/h2>\n\n\n\n

    Digital Retail Licensing includes a static CR Recommended mark with a static CR Recommended model ratings summary. This must be used with the specific product model received the CR licensed mark designation and not at the brand level. <\/p>\n<\/div>\n\n\n\n

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    Impact Consumer Reports at the Most Critical Moment with the CR Recommended Mark The Consumer Reports Recommended Mark is a powerful marketing tool that enables consumers to separate fact from fiction. If used online, consumers click the CR Recommended Mark to be taken to a unique page that lists the product\u2019s overall score, highs, lows, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"page_aside_overlay_hidden":false,"page_aside_dark_font":false,"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"yoast_head":"\nCR Recommended - Consumer Reports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licensing.ygsgroup.com\/cr\/cr-recommended\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CR Recommended - Consumer Reports\" \/>\n<meta property=\"og:description\" content=\"Impact Consumer Reports at the Most Critical Moment with the CR Recommended Mark The Consumer Reports Recommended Mark is a powerful marketing tool that enables consumers to separate fact from fiction. 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