Access the world of goop
License content that delivers
Has your brand been featured on goop?
Turn that recognition into a powerful marketing asset.
License the rights to showcase the goop name across your marketing and communications—and align your brand with one of the most trusted and influential voices in beauty, wellness, style, and culture.
Ways to leverage your recognition:
- Licensing: Use official goop seals, logos, and quotes across your website, advertising, marketing materials, and social channels to elevate credibility and drive consumer trust.
- Eprints & Reprints: Highlight your goop feature with premium-quality reprints or digital eprints (PDF or HTML) to extend the life and reach of your coverage.
- Permissions: Secure rights to include goop content in books, presentations, films, broadcasts, and more—broadening your brand’s storytelling across platforms.
Contact us to develop a customized licensing solution that amplifies your goop feature and elevates your brand.
The goop List
goop’s annual roundup of the world’s most exceptional experiences.
Curated by Gwyneth and her circle of tastemakers, The goop List spotlights hotels worth the journey, wellness destinations that transform, art exhibits that inspire, and restaurants that redefine indulgence.
Earning a place on The goop List means your destination or experience stands among the most inspiring, restorative, and unforgettable in the world.
goop exists to help women in the pursuit of always becoming—curious, expansive, unapologetically themselves. we seek out what’s best in beauty, wellness, style, and culture, marrying expert knowledge with an irreverent eye. through singular storytelling, considered curation, and conversations that spark change, we invite women to live fully, and on their own terms.
A Trusted Audience with Taste and Influence
68%
Women Ages 18-44
91%
More Likely to be Beauty Conscious
110%
More Likely to have Made a Travel Purchase in the Last 6 Months
Amplify Your Brand with goop’s Credibility
- Elevate your brand with goop’s distinctive voice and cultural authority.
- Align with a name synonymous with beauty, wellness, style, and travel.
- Engage an audience that seeks authenticity, quality, and inspiration.
- Infuse your marketing with the credibility of goop’s trusted perspective.
Get Inspired. Find out more about how to license goop seals and content.