goop Licensing Opportunities
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise.
goop started
as a homespun weekly newsletter from Gwyneth Paltrow’s kitchen table, providing tips and recommendations from her daily life for friends and relatives…
Today,
goop is a service-based company that offers the tools to live a life of ineffable beauty, filled with agency, depth, and promise.
Doing things differently is what we do best.
goop thrives on being ahead of the curve, shaking things up, and moving the culture forward.
Our Audience
68%
Women ages 18-44
91%
More likely to be beauty Conscious
110%
More Likely to have made a travel purchase in the last 6 Months
The goop Universe
3.3MM
Total Social Reach
1.2MM
Monthly WEbsite Uniques
40%