InStyle celebrates people of all ages, sizes, races, and backgrounds through inclusive storytelling and an accessible approach to fashion and beauty. We help readers experience can’t-miss pop-culture moments, meet Badass Women, and find the looks they’ll love. At InStyle, everybody’s in.
Building Trust Through Authority
“I trust the recommendations from InStyle”*
“InStyle gives me confidence when shopping because I trust it when it recommends a product or brand.”*
Inspiring Consumers to Take Action
Have taken any action as a result of reading content from InStyle*
8 in 10 are more likely to buy OTHER products from a brand after seeing the InStyle Best Beauty Buys seal on one of its products.*
33%
Millennials
37M
Monthly Page Views
“A product being backed by InStyle makes me feel like the item I’m purchasing is the best option” – age 37
“The seal shows the customer that this is a product they can trust. It also shows the product is of high value” – age 30
*Source: 2023 InStyle Beauty Awards Seal Study;
Strongly/Somewhat Agree