Best Beauty Buys

InStyle’s Best Beauty Buys has a 29+ year history of determining the products that are absolutely worth it. Spotlighting top-tier products, winners are thoughtfully tested and selected by our editors and a curated panel of diverse experts, comprised of celebrity hairstylists, makeup artists, manicurists, and dermatologists, to put their trusted stamp of approval on the best aesthetic treatments, hair, makeup, nail, skincare, and wellness products money can buy.

Products that have earned an InStyle Best Beauty Buy award can maximize their win and capitalize on the sales impact of InStyle’s editorial authority through seal licensing.