Guidelines

Usage Guidelines

  • All seals and usage types carry individual licensing fees.
  • Fees are charged per product, per seal (by year).
  • The license must be active for the duration of the Brand’s campaign.
  • Seal may only be used on or near the award-winning product(s).
  • The InStyle disclaimer must be present on the creative/when using the seal.
  • If there are multiple products in the creative, it must be clear which product is the award winner.

Seal Specs

  • Seal must include the year in which the award was won.
  •  The seal colors cannot be changed, unless given approval.
  • You may change the size of the seal at your discretion, as long as you retain the scale.
  • The seal should never be cropped or altered.

Creative Approval

  • All mockups must be pre-approved in writing.
  • A description of intended use is required when submitting your mock-up for approval: where, when, and in what context seal will appear.
  • The approval process must be followed and/or repeated: a) throughout the term of the License Agreement; b) with any revisions to approved materials; and c) on all new materials.

License Expiration

  • All licenses are purchased for a one-year term.
  • After the one-year term, the license must be renewed annually for continued use.